Search Marketing for Dummies

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Hello!

Greetings and welcome to my very first post! This is the “Canadianvirtual Search Marketing” Blog, and the search marketing is in quotes simply because I will be posting, and hopefully engaging discussion, on a much broader scale of topics than web search marketing alone. Although search will be the topical mainstay of this SEO blog, I will be covering SEM, social media marketing, or what is referred to as SMM, and delving into the offdeck with mobile. Perhaps this all falls under the “one web” philosophy, and I’m sure my technical curiosity regarding the semantic web will rear its ugly head from time to time, (I will try not to get too technical!), my hope is to get you, my reader, excited about every facet of search, be you novice or professional marketer.

SEO - Search Engine Optimization?

SEO, an accronym which stands for Search Engine Optimization, is a phrase that is somewhat perplexing if you really think about it. Why call it Search Engine Optimization when really there is no Optimization of any Search Engine involved, save if you are one of the employed engineers at Google, Yahoo, Live, and others. Indeed, SEO is Optimization for the Search Engines, or more specifically, Optimization of websites for Search Engines. I believe that any mystique that surrounds Search Engine Optimization begins here, and I hope that this blog begins to clarify what SEO is all about.

White Hat vs. Black Hat

There is a terminology that is unique to search marketing, and one of these is the grayscale of hats, from white to black. Essentially these differentiate between going from within the line (following rules and reguations), to being on the line, to going over the line. Being a white hat SEO means you follow the rules set out by the search engines and industry led best practices. Being black hat means SEO that strays from any known rules and regulations, and may also involve spamming, but this is not always the case.

SEO is dynamic

The knowledge base of search marketing is always changing; what may have been common practice before, is certainly not the best practices of today. SEO is a relatively new marketing discipline, and unlike other disciplines, it is a field that is constantly updating, changing, and morphing into something else. This is one of things that attracts me to this new “science”, that in a week, month, or year, new knowledge will come to the fore and yet again change what is known about SEO, and ultimately the Search Engines themselves.

Stay Tuned…

Stay tuned for more search marketing info, feel free to bookmark this blog, and link to me! <a href=”http://www.canadianvirtual.ca/blog/” title=”SEO Blog”>SEO Blog</a>

CMA